Why IP released a hardcover edition of Deus Caritas Est

Ignatius Press is releasing a hardcover edition of Deus Caritas Est on May 10th.

Now why would they do that?

"... because the hardcover edition is more impressive when set side-to-side with one of those softcover editions of the Book of Mormon."

"... because in 63% of studies, the hardcover edition deflected attacking heresies with greater effectiveness."

"... because the hardcover edition creates a louder *bam!* when slammed down on a podium during a debate with a fundamentalist."

"... because the hardcover edition serves as a better support to weak biblical arguments." (hehe)

"... because they believe in tough love, of course!"

... oh, that's why! :-)