The "Pure Fashion Show": a Catholic program fights back against fashion industry

The Catholic Register's lead article this week entitled "The New Modesty" is about a Catholic program that promotes modest dress for young women:

TORONTO, Canada (The Catholic Register) – These days Emily Morrow-Fick keeps busy organizing runway lessons, wardrobe fittings and easing last-minute stage fright as she prepares 55 young girls to take center stage at a Pure Fashion show here.

"It's not just about fashion, a lot of it is teaching girls how to present themselves without feeling like they have to act like Britney Spears or Paris Hilton," said Morrow-Fick, 18, a student at St. Mary's College and the co-chair for Pure Fashion in Calgary."

... "The Moroney family got involved with Pure Fashion through the Challenge Girl Club, a Catholic leadership program for girls within Regnum Christi, an international Catholic lay and religious movement. Seven years ago, a group of mothers and daughters in the United States decided to hold small informal fashion shows that promoted modest dress in church halls and basements."

..."Their intention should be to turn as many hearts as possible, not heads."

Amen to that!

And don't worry, they do allow more than ponytails and blouses (not that I have anything against those).