When all else fails, try using sex to sell the Da Vinci film

From the UK Daily Mail (quotes):

Their prayers, it seems, have not been answered.

So with appalling reviews ringing in their ears, the stars of The Da Vinci Code decided to do what Hollywood does best: turn on the glamour.

The red carpet in Cannes was positively groaning with sequins, slashed necklines and daring hemlines as they strutted and smiled at last night's premiere.

...

They were followed by the French contingent of Audrey Tautou, gamine with short hair and even shorter cream dress, and co-star Jean Reno.

Eva Herzigova didn't have much to do with the movie at all. But that didn't stop the model's megawatt smile and killer dress adding a little sunshine to a relatively sombre evening.

...

Thanks to their critical mauling, the stars seemed keen to walk down the red carpet in double quick time.