That's it, Miller, you've made ... the list.
More info on the Miller boycott being organized by the Catholic League at CNA.But what really offended was the promotional poster for the fair. Seated at and
standing behind a long table, Last Supper-style, are a set of men and women in various stages of leather dress/undress, including a man wearing a black dog mask. Sex toy *edited* are strewn across the table. As a spokesman for Concerned Women explained, "The bread and wine representing Christ's broken body and life-giving blood are replaced with sadomasochistic sex toys in this twisted version of Da Vinci's 'The Last Supper.'"Prominently on display in the left-hand corner of the ad — the Miller Lite sponsorship logo.
Miller Brewing would like consumers to think of it as a wholesome, all-American product. Instead, they're in danger of becoming the Honk If You Hate Jesus beer.
Miller Lite was the only national advertiser underneath this Christ-mocking image. When pressed by the Catholic League and other offended groups, Miller spokesman Julian Green gave the standard — which is to say, slippery — corporate answer. "While Miller has supported the Folsom Street Fair for several years," a nod to the gay community, "we take exception to the poster the organizing committee developed this year." If you think that was weak, try the next sentence: "We understand some individuals may find the imagery offensive."
Some individuals? There are over 225 million Christians in the United States. May be offended? It is a poster designed to insult them by blaspheming Jesus Christ.
And after putting out that Pablum, Miller still refused to remove its Lite or Genuine Draft logos from adorning the event or the event's promotional Website.
[There's more. Bottom line: Miller is completely unapologetic.]
The Thomas More Legal Center has joined the movement and reports here.
Sure, I could pursue this story at greater length and drudge up more unsavory details, but in this case, the moral nature of the subject matter is so off-putting to me that I won't.
I wish I had a taste for Miller products, that would make my boycott more of a hardship.
Either way, Miller, you've made the list.
Labels: AmP For Shame
































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