"World Day for Media" - but is anyone listening?

Zenit reports:

The theme Benedict XVI chose for the 2008 World Communications Day focuses on the media at the service of truth.

The Pope chose "The Media: At the Crossroads Between Activism and Service. Seeking the Truth in Order to Share It With Others” as the theme for the 42nd world day, to be celebrated in most countries on the Sunday before Pentecost, this year, May 4.

Archbishop Claudio Celli, president of the Pontifical Council for Social Communications, said: "The theme chosen by the Holy Father for World Communications Day calls on us to reflect on the role played by the media and especially the increasing risk of their becoming self-absorbed and no longer tools at the service of truth -- something that is meant to be sought and shared."

World Communications Day is the only worldwide celebration called for by the Second Vatican Council, in its decree “Inter Mirifica."

The Holy Father’s message for World Communications Day is traditionally published in conjunction with the Memorial of St. Francis de Sales, patron of writers, Jan. 24.

This is all well and good. At the same time though, is anyone listening? I don't think it's a very radical idea to most Catholics that the media should be evaluated critically sometimes. Most conservative folks in the U.S. have plenty of people telling them to not trust the liberal media. And I can't think that TV producers are even aware of this event.

Am I missing something?

Honestly, I think the best thing to ever come from it is this picture of our beloved John Paul the Great:

Of course, this picture alone might make the whole thing worthwhile. I used to have that model laptop in college.