New Line Cinema uses favorable USCCB review to advertise in Catholic publications?!

I hate to use a hackneyed phrase, but the plot just thickened.

Amy reports:

Using the positive review of the[the Golden Compass] that has come to us from the USCCB film office, a review penned by Harry Forbes and John Mulderig, New Line’s advertising agency is reaching out to diocesan publications.

Amy then reproduces an email sent from New Line Cinema to diocesan publications. Most notably in it:

"We’ve spoken extensively about this film with Harry Forbes, Director of the USCCB’s Office of Film and Broadcasting."

I echo Amy in asking, what is that supposed to mean?

Again, I really try to avoid being cynical in my postings, but in this case we shouldn't forget that Pullman, New Line Cinema, et al. stand to make (or lose) a great deal of money on this movie adaptation.

Now, these same folks are approaching Catholic and Diocesan publications to have them promote the film, and they are using Harry Forbes' favorable review as their trump card. You've got to be kidding me.

I explain why this is not the kind of material the USCCB should be rubber-stamping right here.