Coca-Cola promotes Golden Compass to address "perilous state of the polar bear"

A nice snapshot of contemporary values:

I saw that Coca-Cola is promoting the movie [The Golden Compass], and I wrote to them to express my feelings about it -- including mentioning that the villains are called "The Magisterium" in the movie. Here is the response I got:

"We appreciate the opportunity to respond to your concerns." The Golden Compass movie is a story about friendship, love, loyalty, tolerance, courage and responsibility. This movie also provides an opportunity for Coca-Cola to help raise awareness about climate change and the perilous state of the polar bear."

"We do not believe that this fantasy movie is an attack on any religion. We would never support a film that intentionally antagonized or condemned any faith."

If they receive more letters about this, it's possible it may accomplish something. ~ Rick Kephart

Frankly, until someone makes a compelling case that this movie diminishes the survival chances of the polar bear, or somehow inhibits climage change, I doubt we'll see anything accomplished.