Update: ‘Fireproof’ Earns Twice As Much As ‘Religulous’

This news warmed my heart:

Fireproof has earned twice as much at the box office as Religulous.

Both opening weekend box office numbers and total to date are as close to two-to-one as you can get. On their respective opening weekends (one week apart), the barely advertised Fireproof earned $6.8 million while the highly advertised Religulous earned only $3.4 million. As of the date of this post the numbers are $23.6MM vs $10.6MM.

And let’s not even get into the profit margin side of things. Fireproof had an ROI of $46 for every dollar spent while Religulous earned $4 for every dollar (probably less, if marketing is considered).

It couldn't have happened to a nicer solipsist.

.. and shouldn't the picture have Maher on the left instead of the right?