Good for McDonald's - Have a Fish Sandwich

I think it's no surprise that McDonald's chose to advertise its filet-o-fish sandwich on a Friday in Lent to people in St. Louis (a very Catholic town). And ya know what? Good for them. I appreciate advertising which is sensitive to the dietary demands of observant Catholics. And now I have a huge craving for a fish sandwich. I'll probably take McDonald's up on its offer.