Text: Pure Fashion Director Brenda Sharmon Responds

Brenda Sharman, Pure Fashion National Director, responds to the discussion generated by my March 11 story, "Modesty back in fashion as economy worsens?":

Hello to everyone who has commented on the Pure Fashion story in USA Today. I was notified that there was a discussion on the story and I'm happy to jump in and clarify a few points.

Point #1. Jayne O'Donnell, the reporter with USA Today is a wonderful woman with a kind heart for young girls and I so appreciate her taking the time to write this story. It's been a pleasure to get to know her over the past 9 months. During that time we discussed the history of Pure Fashion, the fact that Pure Fashion started in Challenge clubs, and then developed into it's own Apostolate.

Point #2. I never said or implied that we have broken away from Regnum Christi. Pure Fashion is a service of Regnum Christi and I too am a member of Regnum Christi. Regarding the choice of words in the USA Today article, I don't know why those words were chosen...but I'll bet that it was just a quick way to summarize that we grew out of Challenge clubs into our own program. It was obviously not the complete history spelled out, but there was no deceptive intent. Pure Fashion and I are proud to be affiliated with Regnum Christi. As of January 2009, we are now offering affiliation to Parishes, schools or Churches that would like to offer the program, so we expect a great deal of growth in the next few years and many more organizations outside of Regnum Christi who will be offering the formation program and the end of the year event...the modesty fashion show... Our culture needs as many programs as possible to support our teens in living lives of virtue!

If anyone has questions about Pure Fashion, please feel free to e-mail me directly at brendasharman [at] purefashion.com . I have always been open, transparent and available to answer questions and will continue to do so. God bless you all... I've got to get back to work, there is a lot to do!

Your Sister in Christ, Brenda.